Pick the door that fits where the plant is. If it is the wrong door, I will tell you on the first call and point you to the right one.
There are limited slots available to work with me, by design. I take on a few founders each year, in addition to running my own businesses. This means I bring full attention to what I do, and this is why we have to check if we are a good fit before either of us commits.
Just to position what I do correctly, what I do is closer to a private practice. Founders find me through the Diagnosis, through people who have worked with me before, or through what I write. We talk. If there is a fit, we proceed. If not, I tell you on the first call and point you to someone better suited.
The five paths below are the doors into the practice. Some are self-serve. Others are by application. Each is priced before you commit.
Five minutes with the framework, the rest of the year with the report.
The BAAP self-serve diagnostic. Eight layers, a few honest questions per layer, five minutes from start to score.
What's free
Your plant health score, a one-paragraph diagnosis, and a clear sense of where the next quarter's effort should go.
What ₦16,125 unlocks
Bottleneck analysis, a 30-day growth plan, web discoverability audit, layer-by-layer breakdown, and access to the PilotAde Founder Circle.
A small, sharp site that tells visitors exactly who your business is for, and turns the right ones into buyers.
A two to four week engagement in which we build you a functional, deliberate website. Not a random startup landing page with thirty sections nobody scrolls to. We will build a site that names what you do, who you do it for, what it costs to work with you, and how to start.
Tell me a little about the site you want to build. I'll reply within two working days with a recommendation and pricing.
We design and stand up the systems your business needs to grow without you carrying it.
A six to ten week engagement in which we design and stand up one to three of the eight BAAP layers. The ones the diagnostic says are choking growth. Stem work, leaf work, engine work. You leave the engagement with running systems, written-down decisions, and a team that knows how to keep them running.
Where the diagnostic shows you cannot see your numbers clearly, financial intelligence comes first. Track. Monitor. Use. Most founders I work with end up on Zoho Books before they hire a tax firm. I'll set yours up via my referral link, get you using it properly, and introduce you to my accountant when you're ready for proper tax and accounting support.
A long, intentional relationship with one founder at a time.
The least public part of the practice. A six-month minimum engagement with one founder, in which we think together regularly about the business they are building. There is no curriculum. It is a witness who has built things you are now building, available to you on a real cadence, for the period you most need someone to think with at full strength.
We will sit with your numbers regularly. Not as accountants. As founders who know what those numbers are actually telling you, what they are hiding, and what to do about them next quarter. We will work on positioning, on hard people decisions, on capital you are considering taking, on offerings you are about to launch or kill. Whatever the business needs from a second pair of eyes that has carried the same weight before.
Eight years of building, distilled into one room.
Keynotes, workshops, and fireside conversations for events that want their audience to think differently about running a business. I speak the way I write. Short sentences earning the long ones. Examples from real businesses people in the room would recognise.
Some engagements don't fit the five paths cleanly. A two-day strategy intensive. A board observer seat for a fundraise. A specific question that needs three weeks of real attention from somebody who has done the thing before. If your situation is shaped like that, write to me.