I help founders see what's actually happening inside their business, and build the structure it needs to grow without breaking them.
Most founders are handed metaphors that don't fit. A business is called a machine, a pipeline, a funnel. So they reach for levers and dashboards, and wonder why the thing keeps choking in the quiet places no diagram shows.
A business is a living thing. It breathes. It has roots you cannot see and leaves that catch the light. It needs feeding before it shows you it is hungry. It dies of small neglects long before it dies of big mistakes.
My practice exists to help you see your business that way: not as a board deck or a spreadsheet, but as something alive. The framework I use to do that is called BAAP. Business As A Plant. Once you see your business through it, what to do becomes obvious. Then we do it together.
Five paths we can take together. Most start with the Diagnosis. It tells both of us which one fits your business right now.
A five-minute self-serve assessment. You'll get a plant health score, a one-paragraph diagnosis, and a clear sense of where the next quarter's effort should go. For the full report. Bottleneck analysis, 30-day growth plan, web discoverability audit, and access to the PilotAde Founder Circle. ₦16,125.
Start with your free diagnosis →A small, sharp site that tells visitors exactly who your business is for, and turns the right ones into buyers. Built in two to four weeks, depending on scope.
The systems, the rhythms, and the discipline of making the right decisions your business needs to grow without you carrying it. Designed and stood up in six to ten weeks.
A long, quiet relationship with one founder at a time. Application only.
Keynotes, workshops, and fireside conversations for events that want their audience to think differently about running a business.
These are the businesses I run.
An on-demand home and office maintenance business I started in 2017. Eight years of plumbers, electricians, technicians and dispatchers, learning the unglamorous mechanics of how a service business actually scales: how to price, how to schedule, how to keep the quality where the customer last saw it. SmartFix is where most of what I now teach was first learned in the rain.
oyasmartfix.comForeal didn't start as a property business. It started with a SmartFix maintenance client who already trusted us for repairs and asked if we could manage his property too. He had been burned by caretaker scams while based in the US. A neighbour, in the same position, became the second client. Then my wife Kevwe joined as Sales Director and changed the math of the business entirely. We grew a portfolio of over ₦3bn in assets, with over ₦1bn moved through it in the last twelve months, entirely from cashflow and partnership equity. No venture. No early outside money. Trust compounded into a business.
forealestatemanagement.comBAAP is the framework I developed across the two businesses above. Business As A Plant. Eight layers. No metaphor more honest than this one. PAN is the PilotAde Network: an intentional, private membership of African founders using the framework on their own businesses. Quarterly gatherings. A shared backbone, built slowly and on purpose.
Short essays on LinkedIn, written between meetings. Operating notes, plant notes, the occasional Lagos observation.
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